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Love is in the air and it’s not just because Valentine’s Day is around the corner. Making a beautiful reconnection with your top users is the stuff of romance in mobile advertising. And, that romance leads to longer app sessions, higher conversion rates and increased user lifetime value (LTV). With a treasure trove of first-party data at their proverbial fingertips, dating apps are uniquely positioned to retain their top users with hyper-targeted ads and personalized messaging.

For mobile advertising inspiration this Valentine’s Day, we’re diving deep on dating apps, including their recent usage trends and top marketing best practices.

Dating app usage: a love story

In the U.S., dating websites and apps have become the main tool for singles looking to connect with a new partner. In fact, according to the Knot’s 2022 Jewelry and Engagement Study, dating apps are the most common way couples meet today.

According to , have fared well in the face of economic headwinds. Consumer spending in dating apps reached $17.8 million during H1 2022. This represented a 16% increase in spending year-over-year.

Who uses dating apps?

According to Statista, there are over 44 million online daters in the U.S. alone. Of this number, 26.6 million individuals use dating apps specifically.

The most popular dating app by user count in the U.S. is Tinder. Tinder’s in-app revenue has been rising steadily since 2018. In fact, the dating app saw a 7% rise in paid subscriptions during the summer of 2022 alone. Furthermore, Tinder’s monthly active users make up the lion’s share (73%) of users engaged with the top dating apps according to Sensor Tower.

That being said, while Tinder reigns supreme in the dating app category, Hinge and Bumble have grown more in monthly active users than Tinder since 2019. As of 2022, Hinge saw MAUs grow by 344% and Bumble by 96%; versus Tinder’s 1% loss of monthly active users.

The Match Group which owns and operates the largest global portfolio of popular online dating services – including Tinder, OkCupid and Hinge. Continue reading →

Oh yes, we love it when girls free the flatties… in this case, sexy Violet Rain finally lets everyone know that she is a schoolgirl, a cheerleader and a flatty – and a damn sexy one at that. This scene from 18Eighteen features this flat chested cutie getting naughty with one of the players, and he is going for the gold and getting her tiny tits out for some solid attention. Those little boobs are so nice, and she even has tan lines from taking the sun on the weekend! She’s super cute, Violet Rain is cheerleader hot and a dream girl flatty too! She’s all woman too, and the lucky player gets to find out that her pussy is wet and tight too!

Dolly Little has perky tits, no doubt about it, she is a super tiny 28A up top, but those sexy A cup tits are as perky and as pointy as they get. She’s a natural redhead, stands only 4 foot 10 inches tall, and measures a bottom heavy 28A-22-32 – well, as bottom heavy as you can get I guess with a girl who weighs probably 90 pounds soaking wet (and she gets very wet). I love her perky boobies, natural redheads always seem to have such tasty nipples, and her tiny tits are full enough that there is something to enjoy but not too much! Her pussy looks hot and her ass is delicious! Dolly Little perky tits hotty loves to fuck too, and this scene has her getting the bone from a huge black cock, it’s pretty amazing to see such a tiny perky chested girl taking on a big rod, but she loves it!

Tiny Tits Hotty Sydney Cross Cock Riding

This is a bit of a throwback, a classic 18Eighteen scene with stunning microboob girl Sydney Cross cock riding and loving it. I first featured sexy flatty Sydney Cross in 2013, so already 5 years ago, but I recently found that this other set was insanely popular, and I can see why. It’s a little over exposed, but so are her amazing big nipples, small tits, and hot little body! She’s got microboobs, no doubt about it, but huge nipples for such small tits and she loves to show it off. Continue reading →